Deepfake scams infiltrate social media as voice cloning becomes easier
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A new survey by McAfee finds that 1 in 10 Americans have experienced voice clone scams, with scammers using AI to create deepfakes that can be used for financial fraud. The technology has become increasingly accessible, making it easier for scammers to target everyday people.
Scammers are using AI to create deepfakes that mimic people's voices, with 1 in 10 Americans having experienced voice clone scams. The technology has become increasingly accessible, requiring just seconds of audio to create a convincing deepfake. Everyday people, including a Texas sheriff and a Virginia cosmetologist, have been targeted, with their images and voices used to promote fake products. The McAfee survey found that 53% of Americans share their voice online at least once a week, making them vulnerable to voice cloning. Experts warn that the majority of transactions still happen through voice, making voice cloning a significant threat. Companies like Reality Defender are working to detect deepfakes and prevent fraudulent activity.
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