Emirates backs Cape tourism push
This image was generated by AI and may not depict real events.
Emirates and Wesgro have signed a memorandum of understanding to boost tourism in Cape Town and the Western Cape through targeted marketing campaigns and increased air connectivity. The partnership aims to attract more travelers from growth markets such as the Gulf, Far East, and India.
Emirates and Wesgro have partnered to increase inbound travel to Cape Town and the Western Cape. The agreement, signed on April 16, focuses on targeted campaigns across Emirates' global network to draw travelers from growth markets. The deal strengthens Emirates' commercial position in Cape Town while improving destination marketing and capacity expansion. Emirates is adding a third daily Dubai-Cape Town service from July 1, 2026, using its Airbus A350, citing high demand on the route. The partnership supports the Western Cape government's Growth for Jobs strategy and leverages Cape Town's strong global recognition, hospitality base, and diverse tourism offerings. South Africa's tourism industry has recovered, with 10.48 million international arrivals in 2025, exceeding pre-pandemic levels.
This content was automatically generated and/or translated by AI. It may contain inaccuracies. Please refer to the original sources for verification.