1 Reason I'd Buy Booking Holdings Stock and Never Sell
Booking Holdings' stock has been impacted by geopolitical conflicts and concerns about AI replacing travel sites, but its strong Q1 earnings and low valuation make it a good buy. The company's stock is trading at 16 times forward earnings, near its lowest level in a decade.
Booking Holdings is the largest travel company globally, with a market cap of $138 billion. Its Q1 earnings showed a 16% year-over-year revenue jump, 15% increase in bookings, and 6% rise in room-nights. Despite projected lower Q2 growth rates due to Middle East conflict, the stock is undervalued with a PEG ratio of 0.73. Wall Street analysts are bullish, with 83% rating it a buy and a median price target of $235 per share, suggesting 32% upside. Booking's stock split has made it more accessible to investors. The company's long-term value is expected to outweigh short-term concerns about travel and AI.
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