2026 FIFA World Cup hotel bookings lagging in Bay Area, across the country

Hotel bookings for the 2026 FIFA World Cup in the Bay Area remain well below projections, with local tourism officials reporting demand trailing even typical summer levels. Despite six matches scheduled in the region, the anticipated surge in visitors has not materialized, according to Anna Marie Persutti of the San Francisco Travel Association. The trend extends nationwide, as 80% of host cities face similar booking shortfalls, per the American Hotel and Lodging Association. The World Cup’s extended duration and international scope differ sharply from single-event tournaments like the Super Bowl, where fan gatherings are concentrated. San Jose State University professor Shaun Fletcher notes broader global factors, including geopolitical tensions and domestic uncertainty, are suppressing travel demand. Foreign visitor numbers to the U.S. have declined this year, with concerns over immigration enforcement and safety perceptions further deterring attendance. Rising travel costs also play a role, as fans weigh the financial burden of attending the tournament. Persutti acknowledges conditions could still improve, but with matches set to begin in approximately 30 days, time is limited for a significant rebound in hotel demand. Meanwhile, organizers and tourism groups continue monitoring trends as the event approaches. The underperformance contrasts with past major sporting events, where hotel occupancy spiked due to concentrated fan travel. Fletcher highlights the U.S.’s declining global perception as a key factor, with potential attendees hesitant to invest in travel amid ongoing conflicts and safety concerns. Local officials remain hopeful but acknowledge the slim window for recovery before the tournament kicks off.