33-Story Museum District Mixed-Use Tower Opens: The Houston Deal Sheet
A 33-story mixed-use tower named Forme, featuring 475 apartments, 55 boutique hotel suites, and 20K SF of coworking space, officially opened in Houston’s Museum District after a financial rescue by New York firms Raven Capital and Mavik Capital revived the stalled project. The building, designed by Lamar Johnson Collaborative and operated by Sentral, includes luxury amenities such as a fitness center, pool deck, and a cocktail lounge, with studio apartments starting at $1,750 per month after incentives.
Houston’s Museum District has welcomed a 33-story mixed-use development called Forme, which opened at 5501 La Branch St. The project, originally planned as a coliving tower named X Houston, faced over a year of delays due to financing issues before New York firms Raven Capital and Mavik Capital secured a 2024 financial rescue to complete it. Forme now offers 475 apartments, 55 boutique hotel suites operated by Sentral Stay, and 20,000 square feet of coworking space managed by Regus. The building also includes 60,000 square feet of amenity space, featuring a 20,000-square-foot fitness and recovery center, a 9,000-square-foot pool deck, and a 12th-floor cocktail lounge called The Branch on La Branch. Residences range from 500-square-foot studios to 1,400-square-foot three-bedroom units, with studio rentals starting at $1,750 per month after incentives. The project was designed by Lamar Johnson Collaborative and marks a revival for Houston’s real estate market, blending residential, hospitality, and commercial spaces under one roof. Meanwhile, Houston-based Griffin Partners announced two executive promotions: Kelly Agent was named chief operating officer, and Lee Moreland was appointed chief portfolio officer to support the firm’s growth. The roles take effect June 1. In separate transactions, Titan Commercial hired Marti Grizzle as vice president for industrial and landlord representation, bringing seven years of commercial real estate experience. Atlas Real Estate Partners acquired The Maddox, a 326-unit multifamily community in Katy, marking its first Houston metro investment. Phillips Edison & Co. also purchased Firethrone Plaza, a fully leased 30,000-square-foot retail center in Katy, while CBRE advised on the sale of Bellaire Medical Plaza, a 58,000-square-foot outpatient building acquired by Edloe Realty. Stream Realty Partners broke ground on the Northfield Logistics Center, a 300,000-square-foot industrial development in Northwest Houston, further expanding the city’s commercial real estate activity.
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