Adobe unveils CX Enterprise for the agentic AI era at Adobe Summit 2026
Adobe announced CX Enterprise, an end-to-end agentic AI system for customer experience orchestration, at Adobe Summit 2026. The platform integrates AI agents and governance layers to deliver personalized brand experiences.
Adobe has launched CX Enterprise, a new agentic AI system designed to redefine customer experience orchestration. The platform combines AI agents, agent skills, and Model Context Protocol endpoints with an intelligence and governance layer. CX Enterprise is powered by Adobe Brand Intelligence and Adobe Engagement Intelligence, enabling businesses to deliver personalized customer journeys while ensuring compliance. The system will be available globally as part of Adobe's enterprise suite and integrate with Adobe Experience Platform. Key features include new AI agents, an Agent Skills Catalog, and developer tools for custom use cases. Adobe emphasized its commitment to an open ecosystem with expanded partnerships with major tech companies.
This content was automatically generated and/or translated by AI. It may contain inaccuracies. Please refer to the original sources for verification.