After Setbacks, Ford Says Its Affordable Electric Truck Is on Track
Ford is developing a new electric pickup truck that will sell for $30,000 next year, with a range of 300 miles on a charge. U.S. sales of new electric vehicles rose 20% in March, according to Cox Automotive.
Ford Motor is moving forward with an electric pickup truck project despite previous setbacks, including a $20 billion loss. A team led by Alan Clarke, a Tesla veteran, is building the truck, which will sell for $30,000 next year. The vehicle will have a range of 300 miles on a charge and be competitive with Chinese automakers. U.S. electric vehicle sales rose 20% in March, according to Cox Automotive. Ford's Electric Vehicle Development Center in Long Beach, California, is working on the project. The company suspended production of the F-150 Lightning last year but is now pushing ahead with its new electric truck.
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