Ahead of the World Cup, the U.S. is trying to build a soccer economy
The US is trying to build a soccer economy ahead of the 2026 World Cup, with the event projected to generate $26.8 billion in US GDP and over 290,000 jobs. The country is investing heavily in infrastructure and marketing to capitalize on the tournament's popularity and create a lasting impact on the sport's domestic presence.
The US is building its soccer economy ahead of the 2026 World Cup. The event is projected to generate $26.8 billion in US GDP and over 290,000 jobs. The White House task force and FEMA are investing in security and infrastructure across 11 host cities. Cities are building fan festivals and sponsors are buying ad space. The goal is to turn the one-month tournament into a long-term business. The US soccer market is unique, with fans often following individual stars or international competitions rather than local teams.
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