AI-generated influencers are here. Can you tell who’s real? | The Excerpt
AI-generated influencers are becoming increasingly prevalent on social media, making it harder to distinguish between real and fake individuals, with some promoting products and others wielding political influence. The technology has advanced significantly over the past 18 months, allowing for the creation of convincing AI avatars.
AI-generated influencers are reshaping the online landscape, making it difficult to discern what's real. Charlie Warzel, a staff writer at The Atlantic, notes that while fake people have always existed online, generative AI tools have taken this to a new level. The technology has improved dramatically over the past 18 months, enabling the creation of convincing AI avatars with millions of followers. These influencers promote various products, some of which may be dubious, and even wield political influence. Warzel suggests that this phenomenon is still evolving and may lead to a surge in inauthentic content on social media feeds. The ease of creating AI personas at scale has changed the game, making it a wild volume game where people spam feeds with multiple versions of the same content.
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