AI-image generation tools boost app installs, surpassing ChatGPT, Gemini chatbot updates
A new report from Appfigures found that image-generation features have become the biggest driver of growth for AI mobile applications, with releases of image-based AI models generating 6.5 times more downloads than standard updates. OpenAI's 4o image-generation model launch led to an estimated $70 million in gross consumer spending over 28 days, significantly outperforming competitors in monetisation.
Image-generation features are driving growth for AI mobile apps, with Appfigures reporting that image-based AI models generate 6.5 times more downloads than conversational improvements. Apps like ChatGPT and Google Gemini saw tens of millions of new downloads after rolling out image-generation models. Google's Gemini app surged by 22 million downloads within 28 days after introducing its Nano Banana image model. The launch drove a fourfold increase in downloads but only $181,000 in gross consumer spending. OpenAI's 4o image-generation model launch led to an estimated $70 million in gross consumer spending over 28 days. Developers now face the challenge of persuading users to pay for these tools.
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