AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back
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Google's AI-powered tools have blocked over 8.3 billion ads and caught 99% of policy-violating ads in 2025, but scammers are also using AI to create sophisticated malicious ads. The battle between AI-powered scams and defenses is expected to continue as the technology advances.
Google released its annual ads safety report, highlighting its efforts to combat online spam and scams using AI-powered tools. The company's Gemini technology caught over 99% of policy-violating ads before they reached an audience. In 2025, Google blocked or removed 8.3 billion ads, including 602 million with policy violations associated with scams. Google's AI-powered tools analyze hundreds of billions of signals to determine advertiser intent and legitimacy. The company has a team of thousands working on advertising policies and relies on multiple defense mechanisms, including an advertiser verification program. Experts predict that the battle between AI-powered scams and defenses will continue as the technology advances.
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