AI Still Remains an Assistant, Core Idea Comes From Humans

Ahead of World Creativity Day, artists and creators in Hyderabad emphasize that while AI is a useful tool, the core idea and creativity still come from humans. They stress the importance of staying rooted in real experiences and not relying too heavily on AI.
Artists and creators in Hyderabad are highlighting the role of human creativity in the age of AI. Manoghnya P., an organisational psychologist and artist, believes that creativity begins with observation, not tools. She finds inspiration in everyday life and is careful not to consume too much AI-related content. Emcee George Hestern agrees, saying that AI can't replicate real conversations or observe the energy of a room. Filmmaker Harsha Vardhan Endla uses AI as a brainstorming partner, but emphasizes that the human mind must stay in charge. Visual artist Sangeeta Kodimyala keeps AI out of her process altogether, relying on physical making and intuition. Digital marketers and content creators also use AI as a tool, but stress that the core idea and creativity come from humans. They believe that originality and perspective are what set their work apart, and that AI has raised expectations for unique and authentic content.
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