Air Transat Launches a New Montreal-Agadir Direct Flight

Air Transat introduced a direct flight between Montreal and Agadir, Morocco, set to begin June 12, expanding its presence in North Africa. The route was officially announced at a promotional event in Montreal, organized by Morocco’s National Tourist Office (ONMT), attended by travel professionals, Moroccan officials, and diplomats. The event featured Moroccan cultural displays, including traditional tea and cuisine, to highlight tourism opportunities. Morocco’s Ambassador to Canada, Souriya Otmani, called the flight a key step in enhancing bilateral relations, noting it would boost travel, trade, and cultural exchanges. Air Transat’s new service follows its 2024 launch of a direct Montreal-Marrakech route, reinforcing its role as the first Canadian airline to connect Canada and Morocco. Siham Fettouhi, ONMT’s Executive Director for the Americas, described Agadir as an ideal destination for Canadian travelers, offering beaches, culture, and sunshine. Moroccan tourism officials reported a 30% increase in Canadian visitors in 2025, with a 10% rise in 2026, attributing demand to Morocco’s growing global profile. The country’s co-hosting of the 2030 FIFA World Cup was also cited as a factor in rising interest. Agadir’s direct connection is the first between North America and the city, with officials expecting it to drive further investment in Moroccan tourism. The route aligns with Morocco’s economic growth and upcoming infrastructure projects, including a high-speed train linking Agadir to Marrakech by 2030.