Airlines increase flights to popular holiday island as demand soars
Jet2 and Loganair have expanded flight routes to Jersey, increasing capacity by over 140% for summer 2024 and beyond, as demand surges with a 62% rise in website visits and Jersey ranking second for UK short-break searches. The tourism board attributes the growth to passport-free travel, ferry access, and renewed interest from the revival of *Bergerac* filming on the island.
Airlines are boosting flight capacity to Jersey as British holiday demand rises sharply. Jet2 announced new routes from Birmingham and Bristol starting next summer, alongside expanded services from Manchester, Leeds Bradford, Newcastle, and East Midlands, marking a 140% increase compared to this summer. Visit Jersey’s CEO, Tricia Warwick, called the expansion a “great boost” for the island’s visitor economy. Loganair also launched three new direct routes linking Jersey to Norwich, East Midlands, and Paris Charles de Gaulle, while increasing flights between Jersey and Bristol from June 2. Additional services now include Tuesday, Friday, and Sunday options. Jersey saw an 8.8% rise in overnight leisure visitors in March 2024, alongside a 62% year-on-year increase in unique visitors to the tourism board’s website. British Airways Holidays ranked Jersey as the second most-searched short-break destination in the UK, trailing only Rome and Barcelona. To capitalize on demand, Visit Jersey ramped up marketing in March, April, and May, highlighting passport-free travel and easy access via flights and ferries from over 20 UK departure points. The tourism board noted that the return of *Bergerac*, filmed on the island, has further fueled interest among travelers.
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