Amazon is ready to deliver The Masters. Could the Super Bowl be next?
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Amazon Prime Video has acquired the rights to stream the Masters, a major golf tournament, and may be looking to stream the Super Bowl in the future. The company has been expanding its live sports offerings, including the NFL, NBA, and NHL, as part of its effort to become the best membership service in the world.
Amazon Prime Video is now streaming the Masters, a major golf tournament. The company has been expanding its live sports offerings, including the NFL, NBA, and NHL. Amazon aims to have the best membership service in the world, with live sports as a key part. The Masters deal was announced in September and is part of Amazon's long-term strategy. Amazon has a mature plan for live sports, with a focus on the biggest sports in their territories. The company has avoided trying to reinvent the fan viewing experience, instead focusing on providing high-quality coverage of major events.
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