Amazon Pumps $12 Billion Into European Supply Chain With 25,000 New Jobs and Next-Gen Robots
Amazon announced a 10-billion-euro ($11.6 billion) investment in Europe to expand its supply chain, creating 25,000 jobs and integrating next-gen robots like Proteus, Stark, and Vulcan into fulfillment centers. The company plans to deploy these robots—including a voice-enabled Proteus and touch-sensitive Vulcan—alongside workforce expansion, with pilot programs already underway in Spain and Germany.
Amazon is investing 10 billion euros ($11.6 billion) in Europe to modernize its supply chain, accelerating shipping and upgrading fulfillment centers with advanced automation. The company will add 25,000 jobs over the coming years, supported by new robotic technologies, though it has not specified where most hires will occur. The e-commerce giant introduced three robotic systems at its ‘Delivering the Future’ event in Dartford, UK: Proteus, Stark, and Vulcan. The updated Proteus, currently in lab testing, will pilot in Europe by mid-2027 and can move containers between workstations using natural language commands, acting as an employee assistant for material transport. Stark, a collaborative robotic arm, was first tested in Barcelona and will expand to 15 European sites by 2027, handling repetitive heavy-lifting tasks like moving full totes. Vulcan, Amazon’s touch-sensitive robot, debuted in Spokane and now operates in Hamburg, using sensors to pick 75% of items at comparable speeds to human workers. Alongside robotics, Amazon is expanding same-day delivery in Europe, targeting over 25 locations, including Coventry (UK) and Nürnberg (Germany). The company also established a reliability and engineering division to maintain its growing robotic workforce, reflecting its long-term commitment to automation in fulfillment operations.
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