Apple announces improved Siri
Apple announced an AI-enhanced Siri with delayed EU rollout due to regulatory disputes over the Digital Markets Act (DMA), which requires interoperability for third-party AI assistants. The company argues compliance risks privacy and security, while the EU insists on enforcing competition rules without exemptions, with no timeline set for iPhone availability.
Apple unveiled an updated Siri powered by artificial intelligence, designed to help users perform tasks and retrieve information across devices. However, the rollout in the European Union is delayed due to a conflict with the Digital Markets Act (DMA), which mandates interoperability for competing AI assistants. The EU’s DMA requires Apple to allow third-party AI tools full device access, a move Apple opposes on privacy and security grounds. The company claims such access could expose user data, including passwords and photos, to unauthorized alterations. Apple proposed a phased 18-month compliance plan but was rejected by the European Commission, which cited the need for fair competition. The EU represents Apple’s second-largest market, generating $111 billion in sales in 2025, alongside delays in China. Despite negotiations offering limited data access for third-party apps, the commission dismissed Apple’s proposals. A spokesperson for the EU stated that Apple, classified as a ‘gatekeeper,’ cannot restrict market access, comparing its request to seeking a speed limit exemption. Apple developed the AI-enhanced Siri in collaboration with Google but has no set timeline for iPhone or iPad availability in the EU. The service will launch on Mac computers, though the company has faced similar regulatory hurdles before, including delays in 2024 for other AI features. The dispute underscores broader tensions between U.S. tech firms and EU competition policies.
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