Apple expected to unveil new Siri AI features to developers at WWDC

Apple is set to announce AI upgrades for Siri at its Worldwide Developers Conference (WWDC) in Cupertino, California, on Monday. The revamped features are expected to include a chat-based interface and a 'personal context' option, allowing Siri to access user data like emails, messages, and calendar entries—though Apple will maintain strict privacy controls. Developers will likely gain access to AI models from OpenAI, Anthropic, and Google’s Gemini through Siri extensions, while Apple may also introduce new ways to utilize its custom chips for AI processing. The updates aim to address long-standing criticism of Siri’s limited functionality compared to competitors like OpenAI’s ChatGPT and Anthropic’s AI agents, which are gaining traction globally. Apple’s challenge lies in balancing data access with its privacy-focused operating systems, where third-party apps and even Apple itself cannot freely access user data without explicit permission. Analysts suggest the company will frame AI as a tool for enhancing user experiences rather than a standalone technology. While Apple’s stock has risen ~50% over the past year—outperforming Microsoft but trailing Alphabet—the company is under pressure to improve Siri’s capabilities. Developers will likely test new AI integrations, but Apple is expected to avoid adopting advanced multi-agent AI systems like OpenClaw, citing security risks. The focus remains on making Siri more functional while allowing third-party developers to leverage AI within Apple’s ecosystem.