Apple Expects 'Significantly Higher Memory Costs' to Impact iPhone, MacBook Neo
Apple CEO Tim Cook said the company expects 'significantly higher memory costs' in the remainder of 2026, which will impact the pricing of products like iPhones and MacBooks. Apple's revenue for the quarter was $111 billion, up 17%, driven by demand for the iPhone 17 lineup.
Apple is expecting 'significantly higher memory costs' heading into the remainder of 2026, CEO Tim Cook said during Apple's second-quarter earnings call. The tech giant was partially unaffected by the memory shortage during this quarter due to existing stock. Apple's revenue for the quarter was $111 billion, up 17%, driven by demand for the iPhone 17 lineup. Cook attributed the revenue growth to the iPhone's AI features, improved camera, design, performance, and durability. The company is evaluating options to manage the impact of rising memory costs on its business. The memory shortage is caused by the increasing demand for AI services and the need for memory and other components in AI data centers.
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