Apple under Ternus: what comes next for the tech giant’s hardware strategy
Apple announced that John Ternus will succeed Tim Cook as CEO later this year, potentially shifting the company's focus towards hardware with AI at the center. Ternus is expected to push forward with products like foldable iPhones, smart glasses, and AI-powered wearables.
Apple is set to change leadership later this year with John Ternus taking over as CEO from Tim Cook. Ternus, a hardware executive, has spent his career building Apple's devices. He joined Apple in 2001 and contributed to products like AirPods, Apple Watch, and Vision Pro. Ternus is expected to focus on AI-powered hardware, including potential new products like smart glasses and wearables with AI features. A foldable iPhone is also reportedly on track to launch in September under Ternus's oversight. Apple has been exploring robotics for home use, including a tabletop device with a robotic arm.
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