Apple unveils an upgraded Siri voice assistant with new AI features
Apple announced upgrades to Siri at its WWDC event, integrating AI features powered by Google’s Gemini model while emphasizing privacy and practical use cases. The new Siri can assist with tasks like recipe planning, travel logistics, and photo editing, with a standalone app launching later this year, though excluded from Europe and China due to regulatory hurdles.
Apple revealed AI-driven enhancements to its Siri voice assistant at its annual World Wide Developers Conference (WWDC) in Silicon Valley, marking a shift toward more capable, privacy-focused tools. The upgrades, part of Apple Intelligence, leverage Google’s Gemini AI model to process requests locally or privately in the cloud, ensuring user data remains inaccessible to third parties. New Siri features include organizing World Cup viewing parties, checking flight carry-on compatibility for luggage, and providing nutritional details for food via camera mode. The company also introduced spatial reframing in its AI photo tools, allowing users to adjust photo composition post-capture. Apple distinguished its approach by criticizing competitors for prioritizing AI over user needs, framing its updates as seamless integrations into everyday devices. A standalone Siri AI app will debut later this year but will initially exclude Europe and China due to regulatory challenges. CEO Tim Cook, addressing the event before his retirement in September, highlighted Apple’s 15-year growth under his leadership, with the company’s market value exceeding $4 trillion. His successor, John Ternus—a 25-year Apple veteran—did not take the stage but oversees engineering for iPhone, iPad, and Mac products. The transition coincides with Apple’s push to compete in AI, following a slow start in the industry. The conference, attended by developers from 65 countries, focused on software rather than hardware, contrasting with Apple’s fall product launches. Cook’s farewell speech underscored Apple’s momentum, while Federighi, the software chief, framed AI as a tool for enhancing user experiences without compromising privacy.
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