Apple's next CEO, John Ternus tells employees what Apple won't do with AI: We don't ship technology for…
Apple's CEO-in-waiting, John Ternus, told employees that Apple won't ship technology for technology's sake with AI, and will focus on using AI internally to improve products and delivering considered, useful features to customers. Ternus is set to take over as CEO on September 1, and his comments signal a more restrained approach to AI compared to competitors like Google and Microsoft.
John Ternus, Apple's CEO-in-waiting, addressed employees at a town hall, outlining his vision for AI at the company. He stated that Apple won't ship technology just for the sake of having it, signaling a more cautious approach to AI compared to competitors. Ternus plans to use AI internally to improve Apple's products by leveraging decades of engineering data. Apple has been promising a smarter Siri since 2024, but it still hasn't arrived, with a revamped version now expected at WWDC 2026. Ternus sees Apple's internal data as a key AI opportunity, allowing the company to query and understand how to make products better. He described the current time as 'the most exciting time to be building' at Apple, and claimed the company is about to 'change the world'.
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