Are fans being priced out of live gigs?
Dynamic ticket pricing is making it difficult for fans to afford tickets to live concerts, with many being priced out, according to Andrew Mall, associate professor of music at Northeastern University. Mall believes that while some fans are willing to pay higher prices, others will have fewer opportunities to see big artists perform.
A surge in high-profile stadium tours has highlighted the issue of dynamic ticket pricing, with fans struggling to secure or afford tickets. Andrew Mall, associate professor of music at Northeastern University, says the trend is likely to continue as long as fans are willing to pay higher prices. Fans who can't or won't spend hundreds or thousands of dollars on concert tickets will have fewer opportunities to see top artists. Mall suggests that music lovers consider acts at medium-sized venues, which often don't use dynamic pricing and are seeing strong business. He notes that live music remains a valuable experience, offering a unique and real connection with the performers and other fans. Mall also warns that the increasing use of artificial intelligence in music production poses risks to performers, songwriters, and musicians, potentially reducing their opportunities to make a living.
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