Arsenal names Israeli-founded Deel as new shirt sleeve sponsor
Arsenal Football Club announced Deel, an Israeli-founded HR and payroll company, as its new shirt sleeve sponsor starting in the 2026/27 season, with the logo appearing on all matchday kits. The multi-year deal expands their existing partnership, with Deel’s platform also set to be implemented across Arsenal’s HR operations, marking the second global brand in this prominent position on the club’s shirts.
Arsenal Football Club has named Israeli-founded global payroll and HR company Deel as its new official shirt sleeve sponsor for the 2026/27 season. The multi-year agreement will see Deel’s logo displayed on the left sleeve of Arsenal’s home, away, and third kits, making it only the second global brand to occupy this highly visible spot on the club’s shirts. The partnership builds on an earlier collaboration announced in December 2025, when Deel became Arsenal’s Official HR Platform Partner. Under the expanded deal, the Premier League club will also adopt Deel’s platform for its workforce and HR operations. Deel was founded in 2019 by Israeli entrepreneur Alex Bouaziz and co-founder Shuo Wang. The company now serves over 40,000 businesses and 1.5 million workers across 150 countries, with a valuation of $17.3 billion following a Series E funding round last year. Arsenal’s chief commercial officer, Juliet Slot, described the shirt sleeve placement as ‘one of the most visible in world football.’ The club also released a promotional film titled *Patchmaker*, featuring striker Viktor Gyökeres and former captain Patrick Vieira. The sponsorship reflects Deel’s continued international growth beyond the technology sector. Bouaziz called the agreement a ‘significant milestone,’ noting the partnership aligns with shared global ambitions.
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