As spending shifts to e-commerce, AI is reshaping the landscape
E-commerce is expected to reach 23% of the world's retail by 2025 and one-quarter by 2030, with AI playing a bigger role in the online shopping experience. AI is changing e-commerce by enhancing customer experience, business operations, and decision-making through chat-based interfacing and other applications.
E-commerce has become a staple of purchasing globally, with its share of the world's retail expected to reach 23% by 2025 and one-quarter by 2030. The COVID-19 pandemic accelerated this trend and reset customer expectations. AI is increasingly used in e-commerce for customer experience, business operations, and decision-making. Generative AI has changed how people interact with the technology, enabling chat-based interfacing for discovering, evaluating, and purchasing products. AI applications include on-page assistants, voice assistants, and optimizing content for large language models. The convergence of e-commerce and AI is expected to continue shaping global commerce.
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