Atlantic Packaging sets up investment unit for packaging tech

Atlantic Packaging has created New Earth Ventures (NEV), a new investment unit focused on packaging and supply chain technology. NEV will focus on packaging intelligence, supply chain optimisation, and materials, including businesses using AI and machine learning. The division is headed by managing partner Matt Saunders, who has experience in alternative packaging materials and early-stage investment. NEV has backing from the Minderoo Foundation and Hula Fund, and has formed industry links with Specright, Forest, and Sway. NEV will use Atlantic Packaging's resources to find and expand founder-led businesses developing deep tech for supply chains.