Audiencerate: Riccardo Fabbri Joins as Chief Technology Officer. The AI-Driven Phase of the Platforms for SMEs and Media Agencies Begins

Audiencerate Ltd. has appointed Riccardo Fabbri as Chief Technology Officer to spearhead its AI-driven transformation. Fabbri, co-founder and former managing partner of Nohup—a digital consultancy acquired by Havas Group in August 2021—brings over two decades of expertise in cloud-native development and media workflows. His role will focus on enhancing Audiencerate’s Customer Match infrastructure, which powers AI-driven marketing solutions for Italian SMEs through Postel and Microsoft Azure, as well as global media agencies via Google’s DV360 platform. The AI-driven phase will enable continuous model learning, predictive analytics, and self-optimization for budget and bid management on the SME front. For media agencies, Fabbri will refine first-party data integration with third-party signals, creating scalable, privacy-compliant audience models. This aligns with evolving regulations like GDPR and the EU AI Act, ensuring compliance while maximizing relevance and efficiency. Audiencerate’s platforms are already certified within Google and Microsoft ecosystems, including Google DV360 Customer Match Partner status and ISO 27001 compliance. Fabbri’s leadership will expand these capabilities, targeting millions of Italian SMEs via Postel and global agencies through DV360. His background in engineering rigor and media operations positions him to address industry challenges, such as margin recovery and automation demands. Gianluca Leotta, Audiencerate’s President, described Fabbri’s appointment as a ‘long-term choice,’ emphasizing his technical alignment with the company’s vision. Fabbri highlighted the ‘challenging yet exciting’ opportunity to merge first-party and third-party data intelligently, leveraging his experience in media agencies and cloud architectures. Headquartered in London with offices in Italy and the U.S., Audiencerate specializes in data activation and AI-driven marketing. Its partnerships with Google (since 2012) and Microsoft (IP Co-sell Eligible/MACC Eligible) underpin its role as a certified data provider in both ecosystems. Fabbri’s tenure marks a pivotal step in scaling these offerings for SMEs and agencies amid evolving digital advertising landscapes.