Auto sector in structural upgrade
Chery Automobile, a leading Chinese automaker, has won five 2025 J.D. Power awards, marking a significant shift in China's auto industry from quantity to quality. Chery's achievement reflects consistency across the entire lifecycle of car ownership, from purchase to long-term use.
China's auto industry is undergoing a structural upgrade, driven by a shift from quantity to quality and cost competitiveness to system-level capability. Chery Automobile's recent sweep of five 2025 J.D. Power awards demonstrates this change. The awards cover new car quality, product appeal, sales satisfaction, after-sales service, and long-term reliability. Chery's vice-president, Xu Hua, stated that quality is paramount, and the company has institutionalized quality metrics into its decision-making processes. Chery has built a global quality assurance framework with 30 core quality control activities and developed nearly 1,000 overseas-specific test scenarios. The company's focus on quality extends beyond traditional engineering to include battery safety, software stability, and data security.
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