Bengaluru’s Metasports Interactive raises $20 million in UA funding from London’s Metica to scale Hitwicket globally
Bengaluru-based Metasports Interactive has secured $20 million in user acquisition funding from London's Metica to scale its cricket game Hitwicket globally. The deal is non-dilutive, meaning Metasports won't give up equity, and will be used to intensify user acquisition across priority international markets.
Metasports Interactive, a Bengaluru-based mobile gaming studio, has raised $20 million in user acquisition funding from Metica, a London-based growth financing firm. The funding is non-dilutive, meaning it won't dilute the company's equity, and will be used to scale Hitwicket, a competitive multiplayer cricket game, globally. Hitwicket has over 18 million users across 109 countries, with strong monetisation metrics and high retention rates. Metica will integrate its proprietary technology platform into Hitwicket's operations to optimise in-game revenue performance. The deal reflects the maturing Indian gaming segment, with companies increasingly building for global audiences from day one. Metasports is targeting nearly 8x growth over the next 18 months, driven by AI-led targeting, expanded marketing investment, and continued product development.
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