Big Machine CEO Scott Borchetta fires back at graduates booing ‘AI speech’ during Middle Tennessee State University ceremony

Big Machine Records CEO Scott Borchetta addressed Middle Tennessee State University graduates on May 10, delivering a commencement speech that sparked controversy. During his talk at the Murphy Athletic Center in Murfreesboro, Tennessee, Borchetta discussed artificial intelligence’s disruptive role in the music industry, stating, 'AI is rewriting production as we sit here.' His remarks were met with boos from the crowd, including students from the Scott Borchetta College of Media and Entertainment. Borchetta dismissed the boos, asserting, 'You can hear me now or pay me later,' and urged graduates to focus on content creation. He warned against over-reliance on platforms, saying, 'Platforms and systems come and go. What is still the most valuable commodity is great content, great storytelling.' He also emphasized that AI would not replace the need for creativity, reiterating, 'Your judgment cannot be disrupted.' Shifting focus, Borchetta reflected on his career, highlighting his role in discovering Taylor Swift and overseeing her early albums. He recounted selling Big Machine Records for $330 million but noted Swift’s later criticism of the deal. Borchetta also praised his work with artists like Tim McGraw and Florida Georgia Line, and mentioned Riley Green as a recent success under Nashville Harbor Records. The speech concluded with Borchetta encouraging graduates to embrace their potential, stating, 'Many of you graduate today with my name on your degree. Be the next generation. We’re counting on you.' His remarks on AI’s future impact and the importance of creativity resonated despite initial resistance from the audience.