Bluemercury Partners With Flex to Allow HSA, FSA Payments on Skin Care, Wellness Products

Bluemercury, owned by Macy’s Inc., has teamed up with Flex to enable customers to use HSA and FSA funds for qualifying skin care and wellness products. Around 35% of Bluemercury’s product assortment—including SPF, acne care, eczema care, and medical-grade devices—is now eligible, with 75% of its skin care lineup covered. Brands like SkinCeuticals, Augustinus Bader, and La Mer are included, making Bluemercury the first luxury retailer to offer HSA/FSA payments for La Mer online. The partnership simplifies the process by embedding Flex’s payment system directly into Bluemercury’s checkout. Customers can select Flex as a payment method and use their HSA or FSA card for eligible purchases, with Flex handling IRS compliance and backend operations. Payments can also be split between pre-tax funds and credit/debit cards. Nadia Hassanein, head of digital at Bluemercury, stated that consumers increasingly view skin care as part of their health routine, not just a luxury purchase. She noted that the partnership reduces friction in using HSA/FSA funds, empowering customers to invest in trusted brands. Flex CEO Sam O’Keefe highlighted the growing recognition of skin care as a health care component, particularly when addressing medical conditions. The collaboration aims to make it easier for consumers to allocate pre-tax dollars toward qualifying products that support skin health. The integration ensures a seamless experience, with Flex managing eligibility checks and compliance while Bluemercury maintains its luxury positioning. This move aligns with broader trends linking beauty and wellness to broader health care strategies.