Bosch strategy 2030: Structural adjustments strengthen competitiveness
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Bosch Group plans to strengthen competitiveness through structural adjustments and investments in innovation, forecasting 2-5% sales growth in 2026. The company aims to become one of the top three suppliers in key markets by leveraging its global footprint and innovative strength.
The Bosch Group is implementing structural adjustments to strengthen its competitiveness amid geopolitical tensions and trade barriers. In 2025, Bosch invested approximately €12 billion in research and development, and forecasts 2-5% sales growth in 2026. The company generated €91 billion in sales revenue in 2025, a 4.1% increase adjusted for currency effects. Bosch is improving its competitive position through workforce reductions in its Mobility division in Germany. The company aims to become one of the top three suppliers in key markets by leveraging its global footprint and innovative strength, with a focus on automation, digitalization, electrification, and artificial intelligence.
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