Britain’s banks see fraud cases spike after refund rules take effect

Britain’s banks reported a 19% surge in authorised push payment (APP) fraud losses to £576.4 million in 2024, coinciding with new reimbursement rules requiring banks to refund victims up to £85,000. Fraudsters increasingly use AI-driven social engineering tactics, with Meta and other tech platforms facing criticism for failing to curb scam ads and high-risk investment promotions.
Britain’s banks experienced their sharpest rise in fraud losses since the COVID-era tech scam boom, with authorised push payment (APP) fraud losses climbing 19% to £576.4 million ($772.78 million) in 2024, according to UK Finance. The increase follows new rules introduced in October 2024, which mandate banks and payment firms to reimburse victims of APP fraud up to £85,000—the only country with such a requirement. The fraud report highlights that banks returned £354.3 million to victims last year, though losses not covered by reimbursement schemes remain unaddressed. Investment scams, driven by social media ads promising high returns, reached a record £221.5 million, while purchase and romance scams also hit their highest levels. Ruth Ray, UK Finance’s director of economic crime, warned that fraudsters are using AI-enhanced social engineering to expand their reach, often initiating scams through tech platforms like Meta. She urged stronger enforcement of responsibilities on these platforms, which have repeatedly failed to block illegal ads for high-risk investments despite pledges to do so. Meta’s internal documents, previously reported by Reuters, projected that 10% of its 2024 revenue—$16 billion—could come from ads for scams and banned goods. The Payment Systems Regulator, which introduced the refund rules, reiterated calls for tech firms to enhance user protection while holding banks and telecom providers accountable. An independent review by Frontier Economics, due in early July, will assess the effectiveness of the reimbursement rules. The surge in fraud underscores ongoing challenges in combating sophisticated cybercrime tactics amid regulatory and industry accountability gaps.
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