‘Business as usual’ for Vancouver Re/Max agents during corporate acquisition
The Real Brokerage Inc. is acquiring Re/Max Holdings Inc. in an $880 million deal expected to close in 2026, creating a technology-enabled global real estate platform. Re/Max agents in Vancouver expect 'business as usual' for now, but some believe the deal could lead to greater adoption of tech and AI in the industry.
The Real Brokerage Inc. is acquiring Re/Max Holdings Inc. in a deal valued at $880 million. The transaction is expected to close in the second half of 2026. Re/Max will continue to operate under its current brand, while Real will operate as an owned brokerage under the Real brand. Re/Max franchisees will have access to Real's technology. Some Re/Max agents believe the deal could shift the industry toward greater adoption of tech and AI, improving customer relationships and making the transaction process more transparent. Re/Max had already been implementing new technology, including a customer relationship management platform called KV Core.
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