Buy now, benefit now: How builder incentives are reshaping real estate seasons
The traditional spring surge in the housing market is becoming less relevant as builders offer incentives to buyers throughout the year. Buyers can negotiate better deals, including rate buydowns and closing cost assistance, by acting before the spring surge and taking advantage of builders' quarterly sales goals.
The housing market is shifting away from its traditional seasonal rhythm. Builders deliver homes year-round and offer incentives to meet sales targets. In January, 40% of builders reported lowering prices, and 65% used sales incentives. Buyers can negotiate better deals, including rate buydowns and closing cost assistance. Acting before the spring surge can mean less competition and more leverage. Incentives vary by region and builder, so buyers should evaluate local conditions carefully.
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