CA says Amazon pressured retailers to boost prices on their websites to not undercut it
California's Attorney General has sued Amazon, alleging the company used its market power to pressure retailers to raise prices on their websites. The state claims this is a form of price fixing, harming consumers.
California's Attorney General, Rob Bonta, has sued Amazon, alleging the company violated state antitrust and unfair competition laws. Newly released court filings show Amazon pressured vendors and retailers, including Target and Walmart, to raise prices on their websites to match Amazon's prices. The state claims Amazon would spot lower prices elsewhere, then tell vendors to 'fix' or 'raise' them, threatening penalties if they didn't comply. For example, Amazon allegedly told Levi's to raise the price of khaki pants on Walmart's website from $25.47-$26.99 to $29.99. Amazon matched the new price, rather than competing with the lower one. The state argues this is price fixing, harming consumers. Amazon has denied the allegations.
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