CEO defends AI after graduates boo commencement speech: 'Hear me now or pay me later'

Big Machine Records CEO Scott Borchetta addressed Middle Tennessee State University graduates on May 9 during their commencement ceremony. He warned students entering the entertainment industry that rapid technological shifts, including AI, would reshape the music business. Borchetta noted that streaming and social media had already transformed economics and discovery models, while AI was now altering production methods. His remarks sparked boos from the audience, prompting him to respond, 'Hear me now or pay me later,' before urging students to embrace AI as a tool rather than resist it. Borchetta emphasized that creativity and storytelling remain essential in the music industry, regardless of technological advancements. He advised graduates to invest in their skills and artistic vision rather than rely solely on platforms or systems. 'AI is not going to change that,' he stated, stressing that great content and storytelling would always be valuable. He encouraged students to trust their judgment and vision as they entered their careers. The university acknowledged student concerns about AI’s impact on future job prospects in a statement to Storyful. It highlighted Borchetta’s encouragement for students to explore AI as a way to enhance their storytelling and creativity. The university reiterated that human creativity would remain the most critical factor in the industry. Borchetta, known for discovering Taylor Swift and overseeing her early albums, has been a key figure in the music industry for decades. His speech reflected his long-standing perspective on adapting to industry changes while preserving artistic integrity. The incident at Middle Tennessee State University underscored the tension between technological progress and traditional creative values in the entertainment sector.