China seeks to rein in risks from AI ‘digital humans’
China is introducing regulations to govern the growing 'digital human' industry, which uses AI to create avatars of people, often for emotional comfort or marketing. The new rules aim to prevent misuse, such as creating avatars without consent or harming children.
China is moving to regulate its growing 'digital human' industry, which creates AI avatars of people. The Cyberspace Administration of China issued draft rules in April to govern the development and deployment of these avatars. The regulations require clear labelling on digital human content and prohibit creating deepfake clones without consent. Violations will be punished with fines of 10,000 to 200,000 yuan. The industry, worth around 4.1 billion yuan in 2024, has grown 85% year-on-year. Some companies, like Super Brain, create AI avatars of the dead for grieving families, raising ethical concerns. The new rules aim to balance technology ambitions with preventing unfettered development that could prove risky.
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