Chorney-Booth: Terroir event series celebrates 20 years of joyous hospitality

The Terroir Symposium, a hospitality-focused conference, is celebrating its 20th anniversary with a special event series called 'The Joy of Food' in Calgary. Founded by Arlene Stein in Toronto two decades ago, the symposium originally aimed to bring together food industry professionals—including chefs, winemakers, farmers, and marketers—to discuss challenges and share inspiration. After a brief virtual shift during the pandemic, Terroir relocated its operations to Calgary in 2022, partnering with local food strategist Tannis Baker to expand its reach. This year’s anniversary event marks a significant evolution, incorporating a multi-faceted festival format alongside its traditional symposium structure. It now includes public-facing events, such as a bison butchery demonstration, to engage civilian food enthusiasts while maintaining its core focus on industry collaboration. Calgary was chosen as a new hub to elevate the city’s growing culinary reputation, bringing international chefs like Matty Matheson and Daniel Boulud to share their expertise with local professionals. The event’s expansion also extends to Edmonton, broadening its regional impact. Stein, now based in Germany, emphasized the importance of Terroir as a platform for idea-sharing that ultimately benefits diners. By fostering connections between global food leaders and local creators, the symposium aims to inspire innovation in Calgary’s restaurant scene. The 20th anniversary series reflects Terroir’s enduring mission: to celebrate food culture while strengthening the community behind it. Past speakers have included renowned figures like Jamie Kennedy, Norman Laprise, and David Chang, solidifying Terroir’s reputation as a premier gathering for the industry. Baker highlighted how the event helps amplify Calgary’s food stories, allowing local culinary talent to gain visibility on an international scale. For regular diners, the ripple effects of these discussions often translate into fresh ideas and elevated dining experiences across the city. The symposium’s blend of professional networking and public engagement underscores its role as both a trade platform and a cultural event. As Terroir continues to grow, its focus on terroir—how geography, culture, and craftsmanship shape food—remains central. This year’s anniversary events serve as a testament to the event’s adaptability and its commitment to fostering a vibrant food ecosystem in Canada’s culinary hotspots.