Collins: Listing a property today? You have options
Some real estate brokers are offering sellers a new proposition: test the market quietly with limited exposure through 'pre-market' or 'exclusive' listings. However, this strategy comes with trade-offs, potentially reducing the likelihood of multiple offers or competitive bidding scenarios.
In a challenging housing market, some real estate brokers offer sellers a new proposition: test the market quietly with limited exposure. Major brokerages like Compass and Keller Williams have introduced proprietary platforms to facilitate 'pre-market' or 'exclusive' listings, promoting them as a more discrete approach that maintains a higher level of privacy. However, this strategy comes with trade-offs, as listing on the Multiple Listing Service (MLS) exposes a property to the broadest possible pool of buyers and agents, increasing competition and potentially the final sale price. Sales data has consistently shown homes listed on the MLS tend to achieve higher returns compared to off-market or 'pocket listings.' The MLS operates on standardized rules designed to ensure fairness, accuracy, and equal access to information. Sellers should understand what they gain and what they potentially give up before choosing a private or off-market path.
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