‘Coolcation’ trend heats up as travellers flee rising temperatures
The 'coolcation' trend is gaining momentum as travellers seek cooler destinations to escape rising temperatures, with searches for such destinations rising 74% since the start of the year. Popular coolcation destinations include Iceland, Norway, and Yunnan, with activities such as glacier hiking and fjord cruises attracting more attention.
As global temperatures rise, a new travel trend is emerging: 'coolcation', or holidays designed to escape extreme heat. Searches for coolcation destinations have risen 74% since the start of the year compared to the same period in 2025, according to Trip.com Group. The trend is expected to grow during the summer travel season, with searches surging 237% between June and August 2025 compared to the same period in 2024. Cooler destinations in Europe, such as Iceland and Norway, are drawing stronger interest, with Iceland's popularity increasing by 85% year on year. In Asia, cool-weather destinations like Yunnan are gaining popularity, with flight searches to Kunming rising 44% year on year. Travellers are seeking cold-weather activities such as sea fishing, fjord cruises, and glacier hiking.
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