Cuban Tourism in the Mirror During an Energy Crisis

Cuba's tourism sector is experiencing a downturn, with 363,649 travelers arriving in the country through February 2026, a 73.1% figure compared to the same period in 2025. This represents a net loss of 134,080 visitors, with international visitors generating foreign currency decreasing by 112,642. The energy crisis is a major contributor to this decline, disrupting air travel and reducing flight frequencies from key source markets. Iberia, for example, has announced the suspension of its flights to Cuba until November. The decline affects not only the national economy but also individual Cubans who rely on tourism. Hotel workers, small business owners, and families face empty hallways and tables without customers. Holguin, the third-largest tourist destination, is investing in infrastructure development, but the gap between installed capacity and actual occupancy is widening. The lack of integration with local producers also limits the possibility of offering sustainable gastronomy. To revive the sector, ensuring stability and efficient management is crucial. This task is complex and depends on both internal administration and external factors. Reviving tourism is vital for Cuba's economy and the well-being of its people.