Darius Acuff Jr. makes college basketball history with shoe deal
Darius Acuff Jr. has made college basketball history by becoming the first NCAA men's athlete to receive a signature shoe deal from a major US brand while still in college. The deal with Reebok comes after Acuff's exceptional performance this season, averaging 28.5 points, 7.1 assists, and 3.5 rebounds per game since February.
Darius Acuff Jr. has made history with a signature shoe deal from Reebok. He is the first NCAA men's athlete to receive such a deal from a major US brand while still in college. Acuff's exceptional performance this season earned him the 2025-26 SEC Player of the Year award. He averaged 28.5 points, 7.1 assists, and 3.5 rebounds per game since February. Acuff will try to lead his team to the Elite Eight when they face No. 1 seed Arizona on Thursday.
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