Delhi High Court Protects Personality Rights Of Allu Arjun, Restrains AI Misuse & Objectionable Content
The Delhi High Court has protected Telugu actor Allu Arjun's personality rights, restraining entities from misusing his likeness through AI tools and deepfakes. The court ruled that Arjun's distinctive attributes are exclusively identifiable with him and constitute protectable personality rights.
The Delhi High Court has passed an order protecting the personality rights of Telugu actor Allu Arjun. The court restrained multiple entities from unauthorised commercial exploitation of his personality, including misuse through artificial intelligence tools and deepfakes. Justice Tushar Rao Gedela observed that Arjun's name, image, voice, and other attributes are exclusively identifiable with him. The court ruled that a strong prima facie case exists in favour of Arjun and that irreparable harm would be caused if interim protection was not granted. The defendants were restrained from using Arjun's likeness for commercial gain without consent and from violating his moral rights in performances. The court also restrained the defendants from selling goods or services using Arjun's name or deceptively similar trademarks.
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