Devon must not 'fall behind' in AI revolution

Devon Chamber of Commerce CEO Helen Wylde-Archibald warns only 20% of local businesses use AI and urges faster adoption to avoid falling behind, emphasizing productivity gains and ethical implementation. Local firms like Chalk and Ward and CWC Solicitors already leverage AI for efficiency, while concerns about job displacement and training needs remain." "article": "Devon businesses risk falling behind in the AI revolution, with less than 20% currently using the technology, according to Helen Wylde-Archibald, CEO of Devon Chamber of Commerce. Speaking at the Digital Devon event in Torquay, she highlighted slow adoption in key sectors like manufacturing and tourism, stressing the need for immediate action. Wylde-Archibald framed AI as a productivity tool but warned ethical use and workforce considerations must take precedence. The chamber has released a guide to help businesses integrate AI, covering connectivity, training, and cybersecurity. Gemma Boss of Exeter-based marketing firm Chalk and Ward noted AI solutions have already freed up 20% of their time, allowing staff to focus on client value. Meanwhile, CWC Solicitors uses AI for administrative tasks, improving client-facing efficiency. Concerns about job losses persist, though Wylde-Archibald acknowledged AI will reshape the workforce by creating new roles. Legal firms like CWC Solicitors are among those navigating AI’s role in workflows, balancing automation with human oversight. The chamber’s push for a business pledge on ethical AI underscores the region’s commitment to responsible adoption. With Devon’s economy heavily reliant on traditional industries, Wylde-Archibald urged firms to start their AI journey this year to avoid lagging behind competitors. The Digital Devon event drew hundreds of attendees eager to explore AI’s challenges and benefits, signaling growing interest in the technology’s potential.