Disney brings esports to TV in a major move
Disney has made a significant move into the world of esports by investing in a prominent team organization and airing tournaments on its TV channel Disney XD. The company will broadcast the finals of a Super Smash Bros. and Street Fighter tournament, marking the first time these games will be shown live on a major TV channel.
Disney has invested in aXiomatic, an ownership group with a majority stake in Team Liquid, a successful esports team organization. Disney XD will air the finals of a Super Smash Bros. and Street Fighter tournament. The tournaments are part of a new gaming-focused block of programming called D|XP. This is the first time these games will be broadcast live on a major TV channel. The move is part of esports' growing presence on mainstream television. Other TV channels, such as TBS and ESPN, have also broadcast esports tournaments in the past.
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