Disney CEO: AI Will Make It Easier to Plan a Walt Disney World Vacation
Disney CEO Josh D'Amaro announced that the company is using AI to simplify planning a Walt Disney World vacation and make the experience more personal. Disney is also applying AI to improve park operations, such as precision labor demand forecasting.
Disney's new CEO Josh D'Amaro outlined the company's AI strategy during the Q2 fiscal 2026 earnings call. Disney is using AI to reduce the complexity of planning a Disney vacation and make the experience more personal. The company aims to make the planning process feel less like a task and more like the beginning of the experience itself, with AI tailoring it to each guest. Disney's CFO Hugh Johnston noted that the company's Experiences business is well-positioned in a world of rising AI-driven content, as authentic, real-life experiences become more valuable. AI is also being applied to improve park operations, such as precision labor demand forecasting, to create a better guest experience and improve cost management. D'Amaro established that technology is a strategic priority for Disney, with a focus on emerging technologies across all business segments.
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