Disney sued over new facial recognition technology at Disneyland entrances

A class-action lawsuit has been filed against The Walt Disney Company for its use of facial recognition technology at Disneyland Park and Disney California Adventure Park entrances. The suit, led by New York-based attorney Blake Hunter Yagman on behalf of Summer Christine Duffield, a California parent, alleges Disney violates privacy rights and consumer protection laws by collecting biometric data without clear disclosure. Disney introduced the system in April, claiming it improves ease of reentry and prevents fraud. Images captured at entrance lanes are converted into numerical values and deleted within 30 days, except for legal or fraud-related cases. The company states participation is optional, though visitors may still have their images taken manually if they opt out. The lawsuit argues Disney’s signage is unclear and separate opt-out lanes are insufficient, making it difficult for guests—including children—to avoid biometric data collection. Yagman claims Disney should require written consent for such sensitive technology, shifting privacy responsibility onto victims. The suit seeks at least $5 million in damages. Disneyland Resort has not responded to requests for comment but disputes the claims, stating it respects guest privacy. The company previously explained that facial recognition helps streamline park access while maintaining data security.