Dua Lipa sues Samsung for allegedly using her image without permission
Dua Lipa has filed a lawsuit against Samsung in California federal court, alleging copyright and trademark infringement after the company used a copyrighted image of her on Samsung TV packaging without permission. Lipa claims the unauthorized use of her backstage photo from the Austin City Limits Festival in 2024 was designed to capitalize on her success and mislead customers into believing she endorsed the product, seeking up to $15 million in damages.
Pop singer Dua Lipa has sued Samsung Electronics in a California federal court, accusing the company of copyright and trademark infringement as well as violating her right of publicity. The lawsuit, filed on Friday, alleges that Samsung used a copyrighted image of Lipa—taken backstage at the Austin City Limits Festival in 2024—on cardboard boxes for Samsung TVs without her permission. Lipa’s legal team claims the image was used to improperly capitalize on her success and deceive customers into thinking she endorsed the product, including citing a fan’s social media comment about purchasing the TV because of her appearance. The complaint also states that Samsung’s use of the image dilutes Lipa’s brand identity and that the company ignored her June 2025 demand to stop the unauthorized use. According to the lawsuit, Samsung has repeatedly refused to comply, allowing the infringing products to remain on the market. Lipa is seeking up to $15 million in damages for the alleged violations. Representatives for Lipa did not immediately respond to requests for comment. Samsung declined to comment on the pending litigation. The dispute centers on whether the company’s use of Lipa’s image constitutes a violation of her intellectual property rights and whether it misled consumers into associating her with Samsung’s products without authorization.
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