EU publishes code of practice for labelling AI-generated content

The European Commission published a voluntary Code of Practice on June 10, 2026, to help AI providers and deployers comply with transparency requirements under the EU AI Act. The rules, set to take effect on August 2, mandate clear labeling of AI-generated or AI-manipulated content, including deepfakes and text on matters of public interest, when no human review is involved. The Code of Practice includes two sections: one for AI providers outlining measures to mark AI-generated audio, images, videos, and text in machine-readable formats, and another for deployers explaining their obligations to label deepfakes and AI-manipulated public-interest content. The Commission emphasized that these transparency requirements align with broader AI Act provisions governing high-risk AI systems and general-purpose AI models. The code is open for signatures from AI providers and deployers, with signatories able to demonstrate compliance with the AI Act’s transparency obligations once approved by the Commission and the AI Board. The Commission also announced accompanying guidelines to clarify legal requirements and address gaps in the document. The initiative aims to help citizens distinguish AI-generated content from human-created material, reducing risks of deception and misinformation. The voluntary measures support responsible AI development and use across the EU, reinforcing the bloc’s regulatory framework for artificial intelligence.